Loyalty Card

Online store regular customer is a user who has registered in online store. The online store benefits apply to a customer who is logged in to the e-store at the time of making a purchase.
Only adults can register as a regular customer.


Regular Customer Benefits Physical Store Benefits (NS King and Rieker):
  • Birthday Gift: 10€ discount code
  • Upgrade Opportunity: Eligible for Gold Customer status
  • Access to Purchase History
  • Exclusive Loyalty Campaigns and Offers
Online Store Benefits:
  • Upgrade Opportunity: Eligible for Gold Customer status
  • Access to Purchase History
  • Exclusive Loyalty Campaigns and Offers

Birthday Discount Code valid both in-store and online.

A 10€ discount code is sent via SMS to regular customers who provided their birthdate during registration.

Sent 3 days before the birthday, valid for 7 days (3 days before and 3 days after)

Redeemable once on purchases of 30€ or more

Can be used once


Gold Customer Status. Achieve Gold Customer status by spending 400€ or more in NS King, Rieker stores, or in online store within a calendar year. Returned items are excluded from the total.

Gold Customer Discount Code valid both in-store and online.

Sent via SMS at the start of each calendar year to eligible customers who provided their phone number and email

Valid for purchases of 75€ or more, with a 2-month validity period

Can be used once



Discounts cannot be combined. Only one discount code can be applied per transaction.